With the development of the Internet and the popularization of computers, a majority of Chinese people may have witnessed the explosion of live-stream shopping. Shopping online has become a commonplace in our life. And live-stream shopping makes our life more convenient.随着互联网的发展和计算机的普及，大多数中国人可能已经目睹了直播购物的爆炸式增长。网上购物在我们的生活中已经司空见惯。直播购物让我们的生活更加方便。
Firstly, it enables consumers to have a more intuitive and comprehensive understanding of the products and service information. The traditional e-commerce model is mainly based on pictures, which is too abstract to meet consumers’ demand of knowing more information about products. Secondly, consumers can communicate directly with anchors (sellers) and ask questions online through the live platform. It not only greatly improves the shopping experience but gives the consumers a more detailed understanding and familiarity with the products. Thirdly, consumers have more and more personalized demand for products, and live-stream shopping meets people’s needs. The essence of live broadcasting is to stimulate users’ purchase desire quickly and make changes at any time according to the consumer’s demand.首先，它使消费者能够更直观、更全面地了解产品和服务信息。传统的电子商务模式主要基于图片，过于抽象，无法满足消费者了解更多产品信息的需求。其次，消费者可以直接与主播（卖家）沟通，并通过直播平台在线提问。它不仅大大改善了购物体验，而且让消费者对产品有了更详细的了解和熟悉。第三，消费者对产品的个性化需求越来越多，直播购物满足了人们的需求。直播的本质是快速激发用户的购买欲望，并根据消费者的需求随时进行更改。
In conclusion, the biggest advantage of live-stream shopping is that consumers could be personally on the shopping scene. At the same time, live-stream platform is a “double-edged sword”. Consumers should also sharpen their eyes and shop rationally.总之，直播购物的最大优势是消费者可以亲自到购物现场。同时，直播平台是一把“双刃剑”。消费者也应该提高警惕，理性购物。