n.暗机关；小发明；花招；噱头
vt.用暗机关改变或影响
But this is surely no more than a populist gimmick. 但这无疑只是一个民粹主义者的小花招罢了。
The advertisement is just a gimmick to make consumers buy their products. 宣传只是一种使消费者买他们产品的花招。
